Welcome to Reservoir

At Reservoir, our goal is to deliver a curated collection of quality, upscale items for everyday life that focus on supporting small business craftsmanship, sustainability & a dedication to affordable prices.

Modern, mid-century & inspired design combined with functionality, Reservoir offers a variety of apparel for men, women & children, as well as a wide range of garden, home decor, apothecary and unique finds.  

Our story began in 2012, when Creative Director, Erin Murphy Doan, founded Reservoir as way of blending her love of city style with her passion for country living.  As a designer herself of our house label, Reservoir, she discovered a love for other brands that shared her values of sustainability and American made. Reservoir was a way for her to bring all these incredible maker stories together under one roof.

"I wanted to create a place where customers weren't just purchasing products, but rather discovering a story and taking it with them."



#reservoirinthewild  //  #stylereservoir

Shop the lifestyle now here at www.reservoir.us or visit Erin & the Reservoir team at:

460 Main St. Beacon, NY 12508 

storefront hours of operation:

Sunday-Friday 11-6pm

Saturday          11-7pm